Make-up without paraben, organic make-up or natural make-up, you may have seen these mentions on e-commerce websites, on make-up packaging ... What do they mean? Does organic make-up mean 100% organic? Is natural make-up equivalent to organic make-up? Avril helps you to do the right choice. If we had to rank these three mentions from the least natural to the most natural, it would be like this:
Paraben is a synthetic preservative suspected of disrupting the hormonal system. It’s also irritating the skin and triggering allergies to some people. This substance is the subject of a bill to ban it in cosmetics.
Before the refusal of consumers to use this ingredient, manufacturers went ahead and displayed the mention « without paraben » on their packaging. But this does not mean that the formula is more natural! This is the same formula based on synthetic components for the most part and the paraben has been replaced by another chemical preservative... which can be just as irritating or even more! Paraben is often replaced by methylisothiazolinone in shower gels. Many consumers have developed severe eczema after using these products. Take time to read the labels carefully!
Natural make-up means that the ingredients are natural, which is opposed to chemical or synthetic ingredients manufactured in laboratories. But be careful, “natural make-up” may contain natural ingredients (for example, it is mentionned "aloe vera") but also other chemical ingredients!
If the cosmetic is made with 100% of natural ingredients, it is therefore only ingredients produced by nature. Nevertheless, it remains fairly rare in the world of cosmetics. Moreover, it's just a self-proclamation as no certifying organism can attest to its naturalness.
The question is how these natural ingredients are produced... It can be industrial crops, spread with chemical fertilizers to increase yields... The word "natural" covers many different meanings!
Finally, also pay attention to the double meaning of "natural make-up" which can also mean that the make-up applied on the face gives a natural effect as if the person was not wearing make-up. Again be careful!
Here’s our third type of make-up: organic make-up or certified organic make-up. Some of the ingredients are from organic agriculture. Organic farming is a method of environmentally friendly cultivation, which doesn’t use chemical fertilizers.
To be sure of the quality of the product, you have to look if the product has some certification through an independent organization that checks the entire production chain. In France, this is Ecocert, but there are also other certifying companies depending on your country. The products have a logo "Organic Cosmetics".
For example, the Ecocert Organic Cosmetics label warrants that:
1. Minimum 95% of the total of the ingredients are natural or from natural origin.
2. Minimum 95% of the vegetal ingredients of the formula are from organic agriculture.
3. Minimum 10% of the total of the ingredients are from organic agriculture.
Although the percentage of ingredients from organic farming may seem low, it would be difficult even impossible to have a cosmetic product containing 100% organic ingredients. Water can’t be certified organic only because it’s a natural element. Cosmetics contain a lot of water, such as a cleansing milk, so it’s not possible to have a majority of organic ingredients.
Also note that the percentage of synthetic ingredients can not exceed 5%. Why not completely remove the ingredients manufactured in the laboratories? Simply because sometimes, we apply a treatment on certain natural ingredients, which can no longer be considered as natural. Sometimes the chemistry is also necessary for an optimal conservation, to prevent bacterias to proliferate in your jar of cream. However, the use of these substances is highly regulated and validated by the certification organisms: they select components that aren’t harmful for the skin, the health and the environment. Parabens are for example strictly prohibited.
Concerning the difference between organic make-up and certified organic make-up, it’s often the same. The term "organic make-up" is just an misuse of language since it’s not possible to produce a 100% agricultural organic ingredient cosmetic.
You are now well informed to make the right choice! If you have further questions, do not hesitate to ask us!
If you’re looking for quality cosmetics, discover our beautiful range of certified organic make-up here!