26 rue Montmartre
Tel : +33 1 40 15 92 78
From Monday to Thursday : 10:00 - 19:00
Friday and Saturday : 10:00 - 19:30
Instagram : @avril.parismontmartre
For Avril shop rue Montmartre, at the edge of Les Halles in the very center of Paris, Atelier Du Pont architect agency explored the theme of natural and ecological materials, and imagined a concept based on the raw earth of Paris, with a design inspired by the brand spirit: organic sourced materials, round, soft and sensual shapes, copper tones like the blushers, the amber powders, the pearly eyeshadows… Organic shapes, like niches carved in clay, create a natural and authentic atmosphere. The raw earth, sprinkled with flax seeds, glitters like an iridescent Terracotta. The original stone appears here and there. The ochre-stained concrete floor harmonizes with the ensemble, playing the contrast between tradition and modernity. The displays, in the form of thin metal shelves inlaid in clay, and the rounded furniture, declined in a pink palette, bring a touch of freshness and elegance.
Thanks to a unique architectural concept, each Avril store expresses the essence of the brand through the singular eye of a local architect. Warm and natural hues, harmony of lines, subtle blend of styles: a true haven of well-being, our stores invite you to discover Avril cosmetic universe.